chesapeake bay trust

This page provides resources to help you develop a project and write a proposal that will be successful and accomplish your stated goals.   For specific criteria for projects the Trust prefers to fund please see the Request for Proposals (RFP) for this grant program.  To download a copy of the RFP navigate to the Grant Forms page on this site.

Project Planning

In order to help you plan your project and ensure it is based on best practices you are encouraged to access the Outreach resources we have identified below:

Web Based Resources:

• *NEW* Social Marketing Quick Reference Guide -A quick overview of Social Marketing concepts
• SMART CHART - step-by-step communications planning guide
• EPA Outreach Documents- The EPA's outreach toolbox complete with logos, example campagins and more
• Frameworks Institute - resource site for nonprofit communication strategies
• Water Words that Work - tips, assistance and research to help you plan successful outreach campaigns
• EDC Resources - searchable database with social marketing resources
• PSA Research Center - an online information library dedicated to public service advertising
• The Futures Group: 3rd Generation Social Marketing Approach - social marketing program design
• National Training Collaborative for Social Marketing - social marketing training and public health initiatives
• Cause Marketing 101 for Nonprofits - basic introduction to cause marketing
• Fostering Sustainable Behavior (JFSB) - databases, case studies, and strategies to foster sustainable behavior
• Tools of Change - resources for specific environmental topics
• Social Marketers Global Network - an online community for social marketers
• Sampling and data analysis protocols for Mid-Atlantic tidal tributary indicators- Protocols for water quality monitoring
• National Extension Water Outreach Education- Target Audience Research
• Social Marketing Resources- Core resources
• Social Media v Social Marketing- Slideshow

Scientific Journals:

• Social Marketing Quarterly: This is a quarterly jounral. and is the only scholarly periodical in the field
• Applied Environmental Education and Communication: A quatrerly peer-reviewed journal, and the first in environmental communication
  

Books:

• *NEW* Social Marketing: Influencing Behaviors for Good, by Philip Kotler and Nancy Lee
• *NEW* Social Marketing in the 21st Century, by Alan R. Andreasen
• Marketing Social Change: Changing Behavior to Promote Health, Social
• Development, and the Environment, by Alan R. Andreasen.
• Public Changing for Strategies Marketing, by Philip Kotler and EL Roberto.
• Social Marketing: Improving the Quality of Life, second edition, by Philip Kotler.
• Art of Cause Marketing, by Richard Earle.
• Cause Related Marketing, by Sue Adkins.
• Cause Marketing, by Joe Marconi.
• Hands-On Social Marketing: A Step-by-Step Guide, by Nedra Kline Weinreich.
• Social Marketing: An Approach to Social Change, by Philip Kotler and Gerald Zaltman
  
  

Grant Writing Assistance

Whether you've written many grant applications or if this is your first time, it never hurts to learn more aboutt how to prepare a successful application.  Access these resources for grant writing tips and best practices. Click here for general grant writing tips.

Additional Funding Sources

The Trust encourages grantees to seek additional funds for your project. Click here for a list of potential funding opportunities.

Signage

The Trust encourages grantees to include signage to support community based projects. Click here for a list of resources, sample signs, and Trust logos (required for all Trust supported projects).